Nike has made a big stir at Cannes Lions 2012, with the Fuelband not only winning the Cyber Grand Prix but now swiping the coveted ‘integrated’ Titanium Grand Prix too, with agency R/GA. Stefan Olander (left), vice-president of digital sport ...
Read More »Agencies vie for the biggest celebrities at Cannes – Don Draper noses ahead of Bill Clinton
Cannes has been stuffed to bursting this year, with no hotel rooms free, often no space in the packed-out seminars, no room in restaurants and barely a spare inch to walk down on La Croisette at night. The veterans hark ...
Read More »Saatchi still ahead in boosting young creators but now brands are joining the search for talent
The 22nd Saatchi & Saatchi New Directors’ Showcase took place on Thursday morning, with this year’s ‘Meet Your Creator’ theme striking a particular chord, in literal terms with a spectacular musical intro, complete with flying computer-controlled choreographed Quadrotors. But also ...
Read More »Cannes despatches: Twitter boss Dick Costolo woos his tweet-happy adfest fans
With 56,061 followers and more #canneslions tweets in an hour this year than there were during the entire festival last year it’s clear that Twitter is not only taking over Cannes, and the advertising industry itself but, indeed, the world. ...
Read More »Cannes despatches: Why agencies should leave YouTube to the YouTube professionals
Every brand knows they need to step up their online presence but it seems like agencies are desperately scrabbling around for models that work. Advice from the YouTube panel discussing ‘How Online Video Powers Creative Innovation’ on Tuesday afternoon was ...
Read More »Cannes despatches: Everyone’s mad about Twitter
When the entire advertising industry descends on Cannes for its yearly party pilgrimage, you know it’s going to get social. Everybody’s here to ‘meet and greet’ (and to share magnums of rosé apparently) but for the first time, in a ...
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