Author Archives: Angie Dean

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Interpublic to launch third global media network

Interpublic is planning to launch a third global media network to add to its existing Initiative and Universal McCann operations later this year according to Matt Seiler, worldwide CEO of its Mediabrands unit. Seiler says he is fed up with ...

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Samsonite wins Asia’s Spikes awards advertiser of the year – with a little help from JWT Shanghai

Samsonite and JWT Shanghai won the Press Grand Prix at this year’s Cannes international Festival of Creativity and now Samsonite has picked up advertiser of the year at Asia’s Spikes awards, organised by Cannes and Haymarket. It’s Samsonite’s 100th anniversary ...

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Luxury brands like Dior show a world upside down

Dior, founded by Christian Dior in 1946, is not just a huge luxury brand but a significant component in one of the most powerful companies on earth, LVMH Moet Hennessey of which it owns 42 per cent. Both Dior and ...

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Twitter in trouble over New York earthquake ad debut

Creatives are brilliant at coming up with brilliant ideas that shape current events to their client’s marketing message. So when someone suggested to Twitter that it should make its ad debut with this understated spot about the earthquake that hit ...

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BMW sticks with KBS&P in US after four-way shoot-out – is this an end to Joy?

MDC’s flagship New Yrok shop Kirshenbaum Bond Senecal & Partners has won BMW’s $160m account, beating competition from Martin, Gotham, Toronto’s Cundari and Grey (which only pitched for the dealer account). KBS&P has been minding the account since BMW split ...

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Wieden+Kennedy in macho fan mode with ESPN ‘Decent Proposal’ ad

Few agencies have done more to inflict sports mania on the world than Wieden+Kennedy Portland, handmaiden to the global rise of Nike. So W+K New York’s tenure of Disney’s all-conquering ESPN sports channel is hardly a surprise and in its ...

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