How great is Facebook for brands? All those likes, all those shares, all those people interacting with your brand and engaging in a two-way conversation – it’s the social media marketing utopian ideal. For plenty of agencies, too, Facebook, Twitter ...

PARTNERSHIPS AND PROCUREMENT Recently I had the chance to chat with a New Zealand magazine about my thoughts on agencies and some of the challenges we’re facing as an industry. We covered a lot of topics and many that will ...

There’s a lot of talk these days about the death of the agency of record model. Mondelez, Fiat Chrysler, Best Buy, Frito-Lay – they’ve all gained media attention for ditching their agencies of record and replacing them with a ‘best ...

Innovation and entrepreneurialism are buzzwords that get bandied about a lot these days. Everybody wants to be seen as innovative and entrepreneurial and so everybody calls themselves innovative and entrepreneurial. But it’s not that easy. There’s a huge gap between ...

I recently saw Darren Woolley, founder of consultancy TrinityP3, speak at the Melbourne Advertising and Design Club (MADC). He was there talking about the commoditisation of the advertising industry, and he made a couple of key points that struck home ...

If advertising is the window to a brand’s soul, which I believe it is, then vision is its beating heart. If the central vision is diluted, disparate or otherwise not well defined, then the advertising will reflect that. We’ve seen ...

For all the hullaballoo Tourism Australia’s ‘So where the bloody hell are you?’ campaign stirred in the mid ‘00s for its use of ‘bad’ words, at least it bloody well said something. The message was clear – we’re having a ...

This month, April 25th marks two important events. First, it’s ANZAC day, commemorating the sacrifices of the Australian and New Zealand army corps in both World Wars – it also means a day off work. But many in the Australian ...

It’s no secret that the majority of advertising is either bland, not much better than wallpaper, or worse – it’s an annoying interruption. People tune it out and move on. That’s a problem we all have a stake in fixing, ...