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MAA Ad of the Week: Evian from BETC Paris

It’s going to be quite a French summer with the Olympics (mainly) in Paris and Evian will be expecting a games bonus.

BETC Paris is once more on the case with a lively effort featuring the ‘Evianers’ who guard the ‘Mountain of Youth,’ tormenting a bemused mountaineer.

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It’s one little sight gag after another including a fleeting appearance from the famed Evian babies. Yet the ‘Live Young’ campaign branding is deployed in sledgehammer style to satisfy even the most demanding client, wincing at the production budget.

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