Mischief debuts for Peet’s with blast at birthday cake coffee

We’ve all been stuck in coffee queues as someone orders the latest flavour-of-the-moment. Venerable coffee roaster Peet’s in the US is taking the mickey out of such customers in its debut from happening agency Mischief.

Modest indeed but makes the point. Maybe simplicity is on the way back?

MAA creative scale: 6.

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