Mother’s ‘Friendly Faces’ welcome Ukrainians to the UK

A year on from the start of Russia’s war against Ukraine, 150,000 Ukrainians have moved to the UK in search of a safe place to live.

As a gesture to help them feel at home, Mother has produced a series of “Friendly Faces” stickers featuring popular Ukrainian cartoon characters, including some from the animated series Mavka who featured in a previous welcome drive.

In November, Mother took creative lead on an episode of popular BBC pre-school animation, Hey Duggee, which featured Ukrainian songs and characters to help break down the language barriers.

For the younger children at pre-school and nursery, the strangeness can be daunting, and 32% of them don’t even get any English language support.

The stickers are available free of charge from


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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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