Do you like your crisps served inside your sandwich, or on the side? VCCP’s new Walkers campaign does its best to stoke the question into a heated debate, with help from some famously opinionated celebrities.
In a mock political campaign, Nigella Lawson, Gemma Collins, Gordon Ramsay, Ed Balls and others take sides on the “in or out?” issue, which is put to the vote at a referendum in Sandwich, Kent.
The ads won’t run on TV, but will be seen across social media and YouTube, backed by a PR event in Sandwich, at which the celebs will appear.
Walkers’ “In or out?” is not quite Marmite’s “Love it or hate it,” but it’s a lot of fun.
MAA creative scale: 6