Nigella Lawson, Gordon Ramsay & Co get political in new Walkers campaign

Do you like your crisps served inside your sandwich, or on the side? VCCP’s new Walkers campaign does its best to stoke the question into a heated debate, with help from some famously opinionated celebrities.

In a mock political campaign, Nigella Lawson, Gemma Collins, Gordon Ramsay, Ed Balls and others take sides on the “in or out?” issue, which is put to the vote at a referendum in Sandwich, Kent.

The ads won’t run on TV, but will be seen across social media and YouTube, backed by a PR event in Sandwich, at which the celebs will appear.

Walkers’ “In or out?” is not quite Marmite’s “Love it or hate it,” but it’s a lot of fun.

MAA creative scale: 6

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.