Quorn gets playful with Drew Barrymore and a giant chicken

Who wouldn’t want to be BFFs with Drew Barrymore? She makes even hanging out with a giant chicken — or in this case, Chiqin, as it’s an ad for Quorn — seem like a lot of fun.

Barrymore has gone all-in with the brand, and has even been appointed its “chief mom officer,” which may be taking things a step too far. She created the spot with Quorn and director Dan Opsal, best known for his work on The Tonight Show with Jimmy Fallon,

Barrymore, who hasn’t eaten a chicken in a decade, said: “This partnership is very personal for me. As a mom of two daughters, I know the importance of having affordable, easily accessible and delicious options that I feel good about serving my kids. I love this brand because the integrity of its mission truly motivates me and I’m honoured to be joining as chief mom officer.”

It’s a fabulously playful ad. Good to see Quorn wearing its purpose lightly.

MAA creative scale: 8.5

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.