Peloton plays catch up with Mr Big comeback

Carrie’s Mr Big popped his clogs by overdoing the Peloton as the venerable hit show returned to TV: not good for Peloton which is suffering a dramatic drop in sales as people return to gyms.

So Peloton brought him back to life in a quickie commercial, with the aid of the ubiquitous Ryan Reynolds it seems.

Apparently Peloton gave permission for one of its exercise bikes to be featured in the show – without inquiring why.

Oh well….

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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