Disney goes full Christmas with ‘The Stepdad’ mini-film

This is a classic Disney Christmas story of a stepfather tentatively finding a role in a blended family, creating a new set of traditions as they go.

If anybody can do it in-house, Disney should be able to, and here they’ve done a masterful job of creating a sequel to last year’s Lola, which has been viewed 106 million times globally.

Disney has a lot to say about how it all came about and what it all means, but the ad speaks very well for itself.

MAA creative scale: 8.5

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.