This new campaign for Starling Bank isn’t afraid to raise expectations about for what a bank can do for you.
Wonderhood Studios’ ad shows a woman, bored of queueing at her old bank, who sees the light and rises up to smash through the glass dome of the (rather glorious) old building, before soaring through in the sky with some Starlings, all to the sound of Cream’s 60s hit, “I feel free.”
Anne Boden, CEO at Starling Bank, said: “When people see the campaign, we want them to feel inspired to make the change to a fairer and smarter alternative to traditional banks.”
Starling Bank’s new “platform” is “Here to Change,” and the ad doesn’t tell us what’s different about Starling, but it certainly makes uplifting viewing, in every sense.
MAA creative scale: 8