Droga5 has stars in its eyes for Barclaycard

You never know what you’re going to get next from London’s Droga 5, here it’s a faux documentary with the owner of Indian restaurant Paradise and an unexpected star customer, actress Helena Bonham Carter. Her filmed in droopy soft focus, presumably reflecting the stars in the owner’s eyes. A true story it seems.

Directed by D5 CCO David Kolbusz (talk about marking your own homework.)

Not sure about the strategy: don’t we all (including small business owners) know that anything Visa or Mastercard works everywhere?

Sticks in the mind, like most of D5’s offerings.

MAA creative scale: 6.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.