M&C delivers for government JobHelp scheme

There’s a more positive air about M&C Saatchi as Moray MacLennan’s new regime tries to put its accounting problems behind it.

But the agency has still lost a lot of ground: in the UK it was once comfortably bigger than ‘old Saatchi’ Saatchi & Saatchi but that’s no longer the case. The UK government has remained a supporter though and M&C is pitching against incumbent MullenLowe for the next stage of the Covid-19 campaign (let’s hope one’s not needed although that probably won’t stop some bossyboots in Whitehall still telling us what to do.)

Here’s its latest for JobHelp, a new initiative from the Department of Work and Pensions as the nation weans itself off furlough schemes. Directed by ad maestro Vince Squibb.

We enjoy a good forty seconds here and this uses its time fully and well.

MAA creative scale: 8.

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