Is this what makes New Zealand’s Special Group special?

New Zealand-based Special Group (a new one on me I’m ashamed to say) was voted Campaign’s global agency of the year.

Here they are doing their patriotic bit for their homeland.

Confident with some nice touches.

Maybe they are special….

MAA creative scale: 7.5.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.