NZ All Blacks strip off for Jockey’s testicular cancer alert

Not sure about the politics of this one, but it makes a change and it’s for a good cause. Jockey underpants in New Zealand are texting registered customers with regular reminders (“Remundies”) to check for signs of testicular cancer, and the All Blacks are here to tell us all about it.

It’s testicular cancer awareness month, and Jockey is a long-term sponsor of the All Blacks, so the partnership has legitimacy its beyond short-term attention grabbing potential. From FCB New Zealand.

MAA creative scale: 7

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.