‘Is this one of those Huddle ads?’ Australian insurer’s instantly memorable and funny campaign

Meet Jacqueline. She’s funny and outrageous and she’s starring in an ad for Huddle insurance, which is a relative newcomer but is acting with the confidence of an established brand: The Glue Society’s new ad already has the feel of a long-running campaign.


Huddle growth and communications chief Lachie Brown say: “Insurance is a long-term relationship and we wanted a creative platform that can develop and withstand the test of time. When we devised this with The Glue Society, our vision was for a simple, powerful campaign that’s flexible enough to run for the duration of our customer relationship, which is something we measure in years”.

MAA creative scale: 8.5

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

One comment

  1. Who is the actress playing Jacqueline In the Huddle poolside ad?