Heineken trolls the failed European Super League on social

Now that the whole thing is in tatters, all that passionate objection to the European Super League has morphed into humour. Heineken has a lot of skin in the footballing game — it’s a headline sponsor of this summer’s Euros and of the Champions League, as well as Major League Soccer in the US.

So the beer is celebrating the collapse of the ill-fated plan for a breakaway league with a wry social post made by Publicis Italy, which has a dig at the whole stupid idea.

Of course, if the Super League had gone ahead, Heineken could have been first in line as a sponsor. We’ll never know.

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About Emma Hall

Emma Hall
Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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