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Vodafone and Disney’s Neo isn’t a model to follow

Vodafone and Disney are launching a “smart kids watch” called Neo. with a campaign by One Green Bean.

In it they venture into that trickiest of territory (for a commercial), idiots from an agency making a commercial. Only this time it’s kids. Model David Gandy is the one who’s forgotten never to work with children or animals.

https://www.youtube.com/watch?v=wJsw_XhlHF4&feature=emb_logo

Gandy does his best but you have to be very good to pull this off.

This isn’t.

MAA creative scale: 2.

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