Put away those Chelsea tractors and get down with the real men (and, no doubt, women and others) with a new Ford F-150 truck.
Ford’s biggest seller obviously strikes a chord for those with the pioneer spirit – in this case building a cabin in the forest – epitomising agency Wieden+Kennedy’s macho line ‘Built Ford Tough.’
https://www.youtube.com/watch?v=B3MG7ZcIH5k&feature=youtu.be
Part of a big campaign although, reportedly, demand is already outstripping supply. Whatever next, a spin on ‘Deliverance?’
MAA creative scale: 6.5.
