Thirty seconds of Chris Whitty is more than enough

In his own lugubrious ‘Dr Death’ way UK chief medical adviser Chris Whitty is a capable enough Downing Street press conference performer. He doesn’t flannel away like Boris anyway.

But I don’t know who thought this Covid-19 thirty seconds was ‘best use of the prof.’ Because it certainly isn’t.

There’s a line between protecting the public from themselves and being so bloody overbearing and censorious that people turn off.

This is firmly on the wrong side.

MAA creative scale: intensive care required.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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