MediaMonks makes bland debut for Babbel

S4 Capital’s MediaMonks seems to be picking up business all over the place, including a big slice of BMW.

Here’s a new ad for German-based language app Babbel, ‘Understanding changes everything.’ Based on research from Ipsos it seems. But didn’t we know that anyway?

No doubt the strategy’s spot on but….

Our withers are unwrung.

MAa creative scale: 3.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.