Can a lottery ticket lighten the Christmas gloom?

Spain’s Loteria de Navidad wheels out a reliable annual tear-jerker and this time it’s gone for live action – complete with face mask – in this miserable old year. Lottery tickets as Christmas gifts to lift the gloom (a bit.) From Contrapunto BBDO.

You expect the starting story to develop a bit more though. But are we clean out of happy endings?

MAA creative scale: 6.5.

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