Tushy rides political wave in search of cleaner US

Surfing on the gazillions spent in the US presidential election isn’t a bad idea for a hitherto pretty low profile brand so bidet attachment Tushy is having a crack: inviting American to clean up their nether regions with water not paper. Production company is Black Powder Works.

Seems kind of appropriate, especially in this election.

MAA creative scale: 6.5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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