Mother’s ad shows how Uber Eats will ‘bring it’ to the UK

This is a straightforward spot promoting the range of food available on Uber Eats, but it’s delivered with charmingly effortless style and humour by Kadiff Kirman — an actor who’s been in “Fleabag,” “I May Destroy You” and “Death in Paradise.”

Introducing the phrase “bring it,” a range of local and national food outlets get a mention, but only KFC (another Mother client) gets two name checks in the ad. Social media and radio ads will be more locally-focused.

MAA creative scale: 8

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.