Animation’s having a good lockdown (looks like we’re back into it, to a extent anyway) and adam&eveDDB has produced another standout for PlayStation, ‘The Edge.’
https://www.youtube.com/watch?v=SvVNJSxkcmw
This has been one of the campaigns of the year, not least because it include stories/narratives rather than the crash-bang-wallop of gaming ads of yore.
MAA creative scale: 8.
