Lockdown creativity: PlayStation takes gaming to The Edge

Animation’s having a good lockdown (looks like we’re back into it, to a extent anyway) and adam&eveDDB has produced another standout for PlayStation, ‘The Edge.’

This has been one of the campaigns of the year, not least because it include stories/narratives rather than the crash-bang-wallop of gaming ads of yore.

MAA creative scale: 8.

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