Almap BBDO attacks the planet with Wasabi Doritos

Wasabi can be a shock to the taste buds but Doritos is having a go: showing its spectacular effect even on the Japanese in a new campaign for its new line from Brazil’s Almap BBDO.

You may not be able to understand it but you get the message.

Pleasingly bonkers.

MAA creative scale: 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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