Mongoose: home on the range – on an electric scooter

Are electric scooters going to part of the new normal? They’re already here of course, to some people’s disquiet (although they can hardly be more dangerous than some of the speedster cyclists whizzing along the world’s pedestrian spaces.)

Mongoose, once BMX, is joining the fray, with a film from Rabbit Foot Studios and Lucky, completed just before lockdown in the US by director Jeff Bednarz and director/editor Sai Selvarajan. At the Salt Flat Cafe in the Guadalupe Mountains between Van Horn and El Paso.

Mongoose "Electrified from Lucky Post on Vimeo.

You don’t look quite so tough on a scooter in a helmet, but never mind. the Salt Flat Cafe looks worth a visit.

MAA creative scale: 7.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.