Droga5 unleashes a Child Executive Officer for IHOP

American pancake house IHOP is combining two popular breakfast choices into one with Cereal Pancakes and agency Droga5 has borrowed from the movies with a child running the corporation, a Child Executive Officer. Who seems rather smarter than some CEOs one might recall.

A bit like meetings with the client from Mad Men.

Not in D5’s usual line of work (it doesn’t seem to do much FMCG stuff) but a reminder of the days when adland’s best brains went into flogging brands to parents. In this case via a neat role reversal sidestep.

MAA creative scale: 7.5.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.