New entity TLNT hails “world’s largest creative community”

Some creative agencies are a little thin on the ground these days but here’s one that claims to have five million members.

An entity called TLNT Holdings is putting together Ello, described as a community-based platform for members to showcase their work, with creative communities Talenthouse and Zooppa to offer five million assorted creative talents in 200 countries. TLNT says individual members have earned $15m over the last decade.

Zooppa CEO Timothy O’Connell says: “We are excited by this merger and the opportunities TLNT represents to radically change the creative world. I have no doubt that our combined global creative community and network will impact and inspire the way brands and agencies connect with their audiences.”

TLNT Holdings CEO Clare McKeeve says: “We are so delighted to bring these brands under the same roof, with a shared purpose to nurture an amazing creative community that drives wider change on both cultural and social levels.”

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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