Sixty years of the same old dad joke: Carrefour piles on the Christmas nostalgia

This spot for Carrefour by Publicis France provides a stylish look at the evolution of consumption and society over six decades, represented by one family. A persistent “dad joke” provides the thread, and naturally there’s a tear-jerking moment at the end.

It’s yet another ad that takes a romp through the decades, but Carrefour is celebrating its 60th birthday this year, so it does have a good excuse for wallowing in nostalgia.

MAA creative scale: 7

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About Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.