Amazon boxes clever at Christmas – again

Amazon isn’t synonymous with fun (especially if you work there – but that seems to be life these days) but agencies are hired to put the best face on things and that’s what Lucky Generals succeeds in doing for Jeff Bezos’ ever-growing empire.

To make a Christmas series based on its ubiquitous boxes is no mean feat either and, as ever, the choice of music is spot on (I like them anyway.)

Very good. Another 8.5.

Now where’s that 9?

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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