We could do with more new banks in the UK but most of them seem to hit more than their fair share of bumps in the road.
Starling Bank appears to be doing OK though with 900,000 accounts, some good notices and plans to expand its online Marketplace product for business customers, one of whom features in its first TV campaign from agency cum production company Ekstasy.
A timely message when the big banks are closing branches by the dozen.
Starling chief growth officer Rachael Pollard says: “We’re proud to be taking the Starling brand nationwide with a launch campaign that leverages the full marketing mix, including TV for the first time. Our aim is to make Starling a household name, pursuing our mission to free the UK from cumbersome and outdated banking.
“Our namesake, the Starling bird, features prominently, symbolising the fast, beautiful and effortless qualities of our app, as well as the synergy with our brand colours of teal, navy and purple. As we fast approach one million customers, the time is right to accelerate our marketing strategy and stop being one of banking’s best kept secrets.”
Does what it says on the tin.
MAA creative scale: 7.