It’s the Japanese Grand Prix in Suzuka this weekend and Japan’s own Honda, whose engines have enjoyed a modest degree of success this year with Red Bull, is celebrating its long association with the sport with a new ad from Digitas.
Plus a new strapline: ‘The finish line is never the end,’ which is quite neat if you’re not actually winning.
An interesting yarn and satisfyingly vroom vroom.
MAA creative scale: 7.5.
PS. Lewis Hamilton and Mercedes will win, as usual.