Kellogg’s strikes welcome blow for plant-based humour with new Incogmeato

It’s not often that a brand name makes you LOL but here’s one: Kellogg’s Incogmeato.

From its Morningstar farms, it’s a plant-based range (isn’t everything darling?) but a vegan pitch with a sense of humour is surely something to be honoured.

Will the genius who invented it please step forward?

Can’t wait for the cannabis version.

MAA creative scale: 9.5.