It’s not often that a brand name makes you LOL but here’s one: Kellogg’s Incogmeato.
From its Morningstar farms, it’s a plant-based range (isn’t everything darling?) but a vegan pitch with a sense of humour is surely something to be honoured.
Will the genius who invented it please step forward?
Can’t wait for the cannabis version.
MAA creative scale: 9.5.