US wresting extravaganza WWE SmackDown has moved to Fox and Wieden+Kennedy New York has muscled up for the launch campaign – inviting viewers to channel their “inner superstar” with SmackDown-style signature moves and walkout songs. With various celebs including, a trifle oddly, Gordon Ramsay.
Don’t try this at work.
Good fun. Maybe they should let W+K have a go at Fox News.
MAA creative scale: 8.