Fox targets everyday superstars in W+K launch campaign for WWE SmackDown

US wresting extravaganza WWE SmackDown has moved to Fox and Wieden+Kennedy New York has muscled up for the launch campaign – inviting viewers to channel their “inner superstar” with SmackDown-style signature moves and walkout songs. With various celebs including, a trifle oddly, Gordon Ramsay.

Don’t try this at work.

Good fun. Maybe they should let W+K have a go at Fox News.

MAA creative scale: 8.

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