Customer engagement agency TMW Unlimited has won Travelzoo’s UK CRM account following a competitive pitch.
Travelzoo, a kind of club for travellers, has more than five million members in the UK and 25 offices worldwide. Travelzoo publishes offers from more than 2,000 travel, entertainment and local companies.
Travelzoo UK head of marketing Glyn Owen says: “We needed a creative partner who understood both our brand story and how to drive a truly integrated marketing strategy – TMW showed from the outset that they could deliver the strategy and creative we need to deliver a tailored member experience.”
TMW Unlimited CSO Dan Bowers says: “We’re delighted to be working with Travelzoo. The organisation is ambitious, the team are brilliant and it’s a super interesting comms challenge. Together we can join the dots across member engagement and take the brand to a new level in the UK.”