Is Maersk’s new corporate campaign all at sea?

Danish-owned Maersk is the biggest shipping line in the world, it carries everything but passengers because its founder deemed them “too difficult.” As Carnival Cruises might be inclined to agree.

So it has the wherewithal to produce this almost completely mystifying new campaign.

Something to do with brains it seems although there’s a pretty obvious end message.

But, as we say sometimes, pleasingly bonkers.

MAA creative scale: phew – somewhere between 3 and 7.

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