St Luke’s has won upmarket British chocolate brand Montezuma’s without a pitch following an agency search carried out by the client.
Marketing director Debbie Epstein says: “We’re at an exciting time in the Montezuma’s journey with a big job ahead of us and we’re thrilled to be partnering with St Luke’s to work on the brand and develop a truly remarkable new comms campaign to inspire more people to eat more Montezuma’s more often.”
St Luke’s partner and CCO Al Young says: “We’re delighted to be working with such an innovative and ethical brand at a time of exciting growth. We aim to capture the magical essence of the brand and help consumers explore a world of ever more chocolate epiphanies.”
St Luke’s is Montezuma’s first agency appointment. It will start work immediately with a new integrated campaign and positioning, supported through above the line media channels.