Is VW’s new US good works campaign lost in space?

Johannes Leonardo got off to a good start with its mea culpa for emissions-emitting VW in North America. Not sure about this one though, harking back to the moon landing to promote (new) VW’s various investments and good works.

For a start, Space Oddity didn’t end well for Major Tom.

I see that JL has been busy hiring creative directors. This one could have sone with another pair of eyes.

MAA creative scale: 3.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.