Johannes Leonardo got off to a good start with its mea culpa for emissions-emitting VW in North America. Not sure about this one though, harking back to the moon landing to promote (new) VW’s various investments and good works.
For a start, Space Oddity didn’t end well for Major Tom.
I see that JL has been busy hiring creative directors. This one could have sone with another pair of eyes.
MAA creative scale: 3.