Think somebody at Wieden+Kennedy London has been sorting their old record collection. The agency’s new summer biggie for Coca-Cola features a ‘Sticky Fingers’-type tongue (bottom.)
A more regular W+K trait is its enthusiastic focus on taste in all its glory, here reminding a young lady of summer frolics.
If you’re going to do a big budget summery ad you may as wel enter into the spirit of the thing wholeheartedly – which they do here.
MAA creative scale; 7.5.
From Alan Aldridge to the Rolling Stones.