China Airlines and Leo Burnett rack up global viral winner

Here’s a viral ad success story from China, poking fun at customers: surely not?

Actually it’s from Taiwan for national carrier China Airlines, courtesy of Leo Burnett, and the Chinese language version has over six million YouTube views. Which tells even the most recalcitrant client what people like in ads – humour and, in this case, some good stories.

Would a mainland China client and agency have got away with this? One day perhaps. But most advertisers lack such ambition wherever they come from.

MAA creative scale: 9.

PS Seoul is known for plastic surgery apparently.

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