Virgin Media showed the right way to use popular footballer Peter Crouch

Virgin Media is in the process of unveiling its first campaign through new agency adam&eveDDB (haven’t seen it yet, they’re being unusually coy) but here’s an interesting one from five years ago (BBH?) featuring one Peter Crouch, the star of a new Carphone Warehouse ad.

There’s even ‘Arry Redknapp for the V/O.

Now that’s the way to use a Crouch.

Will A&E’s be better?

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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