Procter & Gamble has taken its Secret brand in-house after parting ways with Wieden+Kennedy.
Here’s its in-house effort: created, filmed and starring P&G employees it seems.
Which is obviously cheaper and quicker than using an agency.
It may also be a useful insight into the kind of ads (some) clients want.
Wonder who the fierce-looking female exec is?
MAA creative scale – hmm. 6.