P&G goes it alone with in-house everything for Secret

Procter & Gamble has taken its Secret brand in-house after parting ways with Wieden+Kennedy.

Here’s its in-house effort: created, filmed and starring P&G employees it seems.

Which is obviously cheaper and quicker than using an agency.

It may also be a useful insight into the kind of ads (some) clients want.

Wonder who the fierce-looking female exec is?

MAA creative scale – hmm. 6.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.