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Pepsi Max aims for the stars – with the stars
In stark contrast to McCann’s new Diet Coke adlet, Pepsico and AMV BBDO have re-united Paul Rudd and Michael Pena (who starred in Ant-Man in 2015 – no, me neither) in a big budget astronaut number.
You kind of know what’s coming but it’s a fair example of ads-as-entertainment.
MAA creative scale: 6.5.