Diet Coke goes for economy in new McCann campaign

Diet Coke is launching some new flavours with a campaign by McCann – and no expense has been spared.

Saves everyone’s time.

A nearly perfect ten.

(but it’s only ten seconds.)

MAA creative scale: 7.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.