Anomaly delivers for Virgin Trains again – while it lasts

Virgin Trains may be on its way out as holder of the UK’s West Coast franchise in a row with the UK government over pensions. Companies like Virgin Trains, which is owned by Stagecoach and Richard Branson’s empire, are rather keener to pay big dividends than provide for pensions and the Government’s is pretty cheesed about it.

If Philip Green’s Arcadia fashion empire topples into administration another huge row will erupt.

The demise of virgin Trains would be tough luck on Anomaly which has produced some clever ads over the years. Here’s another one, comparing train travel to providing the same facilities on the roads.

Neatly sidestepping Virgin’s prices, another long-running grumble.

MAA creative scale: 8.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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