Anomaly has won the global business for US-based online and betting firm The Stars Group, owner the world’s biggest poker site PokerStars.
The account will be handled out of New York and London with Anomaly’s other five offices across the world also involved.
Stars CMO Christopher Coyne says: “Anomaly blew the doors off with their creative pitch. This is the beginning of something brand new for our brands. We can’t wait to show off the results.”
Anomaly founder and chairman Carl Johnson says: “An unrelentingly ambitious client, vision and challenge – ideal for us.”