Above+Beyond, one of London’s livelier independent agencies under former McCann UK boss Zaid-Al-Zaidy, has won Subway in the UK and Ireland – from McCann. A+B won a three-way pitch organised by the AAR. Subway had been with McCann for ten years.
Subway country director Colin Hughes says: “We have had a very positive and effective relationship with the McCann team for over ten years, during which time they have produced some excellent work for us. We are, however, operating in a constantly changing marketplace and feel that we will now benefit from a fresh set of eyes on our brand and target audiences.
“Above+Beyond really impressed us with their energy, thinking, capabilities and ideas. We can’t wait to get started, to strengthen the brand and bring continued success to our entrepreneurial franchise owners. We look forward to a long and successful partnership.”
Al-Zaidy says: “Subway… what a dream. We couldn’t be more proud and excited to work with such an amazing business.”