Macallan takes a flyer and comes crashing to earth

This global ad for Macallan whisky has been banned by the UK’s ASA (somewhat belatedly) for, well, encouraging people to jump off cliffs maybe. Or believing they can turn into a bird.

The usual aspirational nonsense from spirits makers.

It was Macallan’s first big global campaign (and expensive by the looks of it) from JWT, now folded into Wunderman Thomson.

Wouldn’t happen now, of course, with all those Wunderman Thomson data scientists who might find time to read the rules.

A little common sense in the first instance might have helped.

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