Ogilvy raises its creative bar with Sipsmith’s Mr Swan

Ogilvy UK has won buckets of new business recently despite some internal travails but what it needed was a really good ad.

Now it has one for Sipsmith Gin, one of the countless new artisan gin brands on the UK market.

Sipsmith is highly crafted (obviously) as is this film – featuring one Mr Swan – directed by Biscuit’s Jeff Lowe with the help of a number of animators who’ve worked on Wes Anderson films.

Does Sipsmith have the wherewithal to turn Mr Swan into a campaign?

MAA creative scale: 9.

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About Stephen Foster

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Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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